CoreAngels Network is a global network of business angels (bet you didn’t see this one coming), focused on supporting and investing in the creation and growth of promising startup business ideas and also provide an experience of contribution and belonging to the business angels themselves. The brand mostly had to convey an image of great professionalism (since they deal with investments of considerable amounts of cash), lots of accumulated experience, leadership engagement and purpose. The brand had to be prepared to derive in many sub-brands for each chapter of the network created. We kept a simple composition, used the circular shape (O) to represent the CORE and added the halo for the direct association to angels. All in a very minimal approach so that it could be easily related to something as serious as business and investments. The sober and modern look was aided by the colors dark grey, copper, and lots of white in very,very spaced compositions.
Being, in this case, the symbol associated with the logo, this represents, in a first approach and in a very simple way, the focus of the brand which is the Business Angel Investor and the way of acting which is the group investment. These are represented by de circle and the halo with a minimal approach.
The Logo is versatile so it can represent the global brand and all the sub-brandsassociated without changing the base structure.In order to host an indefinite number of sub-brands, strengthen the visual identity andthe idea of a professional, organized network with a clear common objective, we need alogo structure that doesn’t change along with those sub-brands and in which only somedifferentiating details stand out.
The sub-brands, all of them within the CORE universe but distinct from each other, willbe identified by the highlighted word. The font or ratio of the word, regarding the otherelements of the logo, can’t be altered.